Last-Minute Optimization Ideas to Boost Your Easter Ecommerce Sales

By: Chris Reid, Account Manager Easter is almost here but it’s not too late to make some last-minute adjustments to your Ecommerce presence for the holiday.The Easter bunny can bring major consumer traffic to many businesses: Americans spent an estimated $16.4 billion on candy, plastic eggs and other holiday merchandise in 2015. But you don’t have to be in the marshmallow Peep business to make the most of this holiday.If you haven’t started planning already, we’ve got a few smart marketing strategies that can help you keep your customers engaged and boost sales. Run a Contest Well-timed and engaging contests can increase your exposure on social media and attract more potential customers to your website. For example – depending on your business – you could have your Facebook fans send in their best Easter photos and offer prizes in different categories: craziest Easter bonnet, most creatively decorated eggs, kids in their Easter outfits, etc. Get fans to vote for their favorite entries and you’ll collect lots of shares, likes and comments along the way.You could also run the same type of contest on Instagram and make up your own fun hashtag to go with it. Update Your Social Media Branding Incorporate a little Easter into your social media pages – spring flowers, colorful eggs, pastels, bunnies and chicks are just a few possibilities.You can also try creating an Easter-themed cover photo for your Facebook and Google+ pages. Theme Your Social Posts Not sure what to post?You can’t go wrong with a fun holiday-themed photo.Photos on Facebook receive about 104% more comments and 53% more likes than text-only posts. While you’re thinking about your social media presence, don’t forget to create a few Easter-themed blog posts if it fits with your company’s style. Bring Easter to Your Website Your company’s website offers plenty of opportunities to capitalize on the Easter season. Set up a landing page for your Easter-related products and promotions and add some fun content that will keep visitors engaged. Send a Holiday Email An easy way to sneak in some Easter marketing is to send your customers a holiday email. Create an attention-grabbing Easter-themed subject line, insert some themed graphics and add a compelling call-to-action to drive visitors to your site. Although some of these tactics require some creativity and strategy, they can generally be done fairly quickly. Utilizing ones that best work for your business will allow you to take advantage of the Easter season to boost visibility and gain new customers. Did I miss any? Let me know in the comments!